Tracking
2 min read
GA4 and Meta CAPI for WooCommerce: tracking that matches real sales
Why your ad platforms disagree with your order count, and how to set up events that line up.
Tracking
2 min read
Consent Mode v2 explained for EU store owners
If you sell to Europe and run Google Ads, Consent Mode v2 decides how much of your data Google can use. Here’s what it
Tracking
2 min read
Server-side tagging: is it worth it for a small store?
Server-side tracking is often sold as a must-have. For some stores it is. For others, a clean browser setup does the job for less.
Tracking
2 min read
Cross-domain tracking: following visitors from your blog to your store
Many brands run content on one domain and sell on another. Without cross-domain tracking, every sale from the blog looks like direct traffic.